The Ultimate Guide to the Seven Dials

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Covent Garden in the thriving and enthralling West End area of London is a must visit for tourists heading to the capital. Filled with performers, enticing bars and great places to eat, Covent Garden is also home to the Seven Dials where you’ll find plenty of places to shop and visit to give your stay an authentic London experience.

Just a 20-minute Tube journey on the Piccadilly line from your Park Grand Hotel Kensington room, Seven Dials is a small junction where seven streets converge. At the centre is a column bearing six sundials. Exploring the seven streets that come off it can fill a whole day of your London trip if you know where to go. If you’re heading out to discover the Seven Dials for yourself, there are some places you should keep an eye out for among the narrow, bustling streets.

Seven Dials

The Crown pub

At one point all seven apexes of the junction featured a pub. Today it’s only one of the apexes that are home to a pub and if you’re looking for an authentic British experience, a pub visit is a must. Established in 1833, The Crown embraces tradition but adds some contemporary flair too. Whether you’re sampling a cask ale or sipping a modern cocktail, you’ll be in comfortable surroundings and able to order a bite to eat as well.

LOFT design by…

As a fashion capital, you can’t visit London without browsing at least some of the shops. Seven Dials is littered with unique places to find that perfect outfit. On Monmouth Street, you’ll find LOFT design by… a luxury brand that combines stylish Parisian looks with a casual vibe for everyday pieces with a touch of elegance. You’ll look exceptional wearing items from here as you explore more of the area near Park Grand Hotel Kensington.


When you’re looking for bags designed in London, KNOMO is the place to visit. Stocking everything from handbags to luggage, the British brand can offer you the perfect, practical souvenir from your trip to the city. The Seven Dial’s store also features a coffee shop and co-working area to relax in.

Souk Bazaar

London is a melting pot of different cultures and even in the centuries old Seven Dials you’ll find a range of foods to try out. Not far from our hotels near Hogarth Road, the Souk Bazaar combines restaurant, bar and shisha for a North African vibe. Surrounded by Moroccan cushions, it’s a cosy atmosphere that’s perfect for relaxing when you need a break from trawling the shops.

Ambassadors Theatre

Being in the West End, you shouldn’t be surprised that there are a few theatres in Seven Dials. Ambassadors Theatre opened in 1913 and was home to Britain’s longest running production – The Mousetrap by Agatha Christie – which ran for 21 years from 1952. The hit show STOMP is currently being shown in this theatre. If that performance doesn’t appeal to you, check out the Cambridge Theatre, Palace Theatre, or one of the other three options in the area.

Pop Boutique

On Shorts Gardens there’s a boutique to check out if you’re a lover of all things vintage. Selling clothing from decades gone by and items inspired by the vintage era, Pop Boutique has some unique creations to get your hands on. They also have their own up-cycle brand, giving products a new lease of life.